What's Your Story?

Open House Journal LLC is a real estate writing service that claims: "Houses tell stories." It is owned and operated by Barbara Leiding. Here is her story:

I understand real estate agents. I know what makes them tick. They are bold enough to venture into the high stakes game of real estate and wise enough to know how to play it.

With amazing agility, they juggle multiple deals at the same time and gain the trust of buyers and sellers by delivering insightful advice with reassuring smiles.

Despite their many talents, most realtors have one shortcoming. Or maybe two:

"Why aren't agents branding themselves by leveraging their unique personality traits? And why do real estate brochures all sound the same?"

I launched Open House Journal to assure top agents retain their place in the sun. They already proved themselves as knowledgeable and effective, but new agents are entering the field faster than than McDonald's doles out fries. That's why I created two ways to raise your visibility and that of your listings, too:

Agent Q&A Interviews can be reveal their personalities. Beyond the allure of the properties themselves are the real estate agents who list them. No two realtors are exactly the same.

P roperty Feature Stories are viable alternatives to conventional brochures. Long after a list of facts are tossed to the wind, feature stories capture the imagination. Sellers will be thrilled to read about their homes. Buyers will be inspired to buy.

Best of all, your Property Feature Stories and Agent Q&A Interviews extend the life of your marketing campaigns when you share them on your:

Social Media
New Listing Presentations
Email Campaigns
Agent Websites
Press Releases
Open House Materials.

Your collection of listings will be only part of your real estate story. As a top agent, you can offer more when you leverage your personality. Told in an interview-style format, your personality will leap off the page and be appealing when they are presented in a candid Agent Q&A Interview.

Authenticity is everything today, especially when the real estate business goes beyond brick and mortar. The service top agents provide is more intimate and life-defining than the service even a hairdresser offers. And who among us could do without a stylish do?

I cannot fix your curls, split ends or bald spot, but I guarantee I can brand you with a provocative Agent Q&A Interview. The results will prove that you, as a top realtor, speak to your sellers and buyers from the heart.

Review Sample Property Feature Stories

Review Sample Agent Q&A Interviews

Let's talk soon. Preferably, before your next new listing presentation, social media messaging or email campaign. I want you to stand above the competition and give you the professional branding your real estate business deserves.

Call Barbara Leiding (908) 642-8963 Email: barbara@openhousejournal.com

P L A C E S & E V E N T S

A Royal Walk in the Park

The King of Morocco once owned Natirar, now part of the Somerset County Park Commission

Every town has its favored park, a public space reserved for ball games, fireworks and sitting on benches to contemplate nature. But when is a park more than a park?

A. When you can bring your horse and people must yield in your path.

B. When the King of Morocco once owned it, but never actually lived in the historic estate that tops it.

C. When a black tie wedding reception is in progress, while joggers and dog walkers are dressed in tee shirts and sneakers.

The correct answer is all of the above. The curious experience of Natirar is not only in its curious name (Natirar is "Raritan" spelled backwards), but also about

slightly quirky signs dotting the entrance to the grand

Natirar, a 411-acre park extending through parts of Peapack-Gladstone, Far Hills and Bedminster, offers walking trails through ....

Story goes here. NOTES: Natirar is a 404-acre property located in the scenic hills of Somerset County within the municipalities of Peapack/Gladstone, Far Hills and Bedminster.

There are 247 acres located in Peapack/Gladstone, 124 acres in Far Hills, and 40 acres in Bedminster. Formerly the estate of Kate Macy Ladd and Walter Graeme Ladd, the property is rich in culture and history.

The property features extensive areas of lawn and woodland, river access and scenic views and contains historic farm buildings and various other residential structures and out-buildings dating from the mid-18th through mid-19th centuries.

The North Branch of the Raritan River and the Peapack Brook traverse the property. Natirar presents a unique opportunity for a single property to preserve, showcase and interpret many aspects of the area’s rich architectural, cultural, historic and archaeological heritage... Read more...